What is knowledge?
Larry Prusak What is Knowledge


Data - the list of ingredients

Information - the recipe

Knowledge -
potato pizza 

John Medina in "Brain Rules" illustrates the danger of information without knowledge.   The Electrolux Vacuum Cleaner company is a Swedish company trying to break into the North American market.   Having English speakers on their staff, but not Americans they chose for their lead marketing slogan, " If it sucks, it must be an Electrolux."